enparade

An original live session series within a space of stacked CRT televisions. Artists perform in front of this set, creating a visual and emotional expression distinct from conventional music videos.

Lyrics and key phrases are integrated into the screens themselves, allowing nuance to travel beyond language. A unique viewing experience designed for cross-cultural resonance: where sound, image and meaning move together.

Developed as a single, ongoing series with a unified concept and format, the platform evolves into a cross-border showcase. The result is one that carries each artist’s world beyond geographical boundaries.

Our curated YouTube and DSP playlists function as editorial showcases for cross-border discovery. Each playlist is developed as a branded space with a clear narrative that is organized around listener sensibilities, scenes, and moments, rather than simple genre groupings.

This creates natural entry points for listeners in new
markets and increases discoverability for artists.

SNS Mapping

We design short-form strategies that extend the life of each YouTube session across Instagram and TikTok. Clips are not treated as promotional cuts, but as native formats built for discovery, fanbase circulation, and cultural context.

By aligning creative direction and distribution, we create a seamless pathway from first encounter to deeper engagement in each target territory.

Live Booking & Local Partnership

We coordinate showcases, joint shows, and event appearances in selected territories, supported by promotion in collaboration with trusted local partners, connecting digital discovery with on-the-ground presence.

Meet the Team

A Hybrid, Cross-Border Team

Our team operates across Japanese, Korean, Chinese and English, combining linguistic fluency with cultural awareness. This allows us to shape concepts and communicate from the perspective of local listeners in a way that simple translations cannot convey.

Platform-Native Expertise

Driven by a team of digital-native members who possess a deep understanding of social platforms, we work hands-on with emerging formats, trends and algorithms to ensure every piece of content is designed for how artists are discovered in the current global music landscape.